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Navi Global School

Brand strategy and identity for an inclusive elementary school in Ensenada that was outgrowing its own name.

Client

Navi Global School

Place

Ensenada, Baja California

Scope

Strategy, Identity

YEAR

2024

The brief

Navi was outgrowing its own name.

Navi started as a small, inclusive elementary school with a big ambition: to teach children to think and dream past their own borders. As it grew into a global school, its brand and website still described the school it used to be. Navi needed an identity and a digital presence that could carry the new vision, so families, teachers and the wider community would see the same school the founders do.

The process

01

Research

What does "global school" actually mean in a Mexican classroom? We studied how international school models work (what they promise, where they reach and where they fall short) and looked for the version that would fit Navi. The answer had to work strategically and visually. The brand needed to feel sophisticated and institutional enough to earn a parent's trust, and flexible and playful enough to belong to kids.

02

Strategy

Before designing anything, we put every decision-maker in the same room. Through workshops with Navi's leadership, we defined who the school serves (families and students), what it stands for and how it should speak. That shared foundation meant every visual direction that followed was judged against the same goals, not personal taste.
 

03

Brand Design

We explored three creative directions and developed one into Navi's final identity: logo, color, typography and a graphic system built to flex from a school uniform to a parent newsletter. Everything was documented in a brand guide, so directors, coordinators and teachers can apply it consistently long after we hand it over.
 

The outcome

A school that finally looks like where it's going.

Navi now has one clear voice across every point of contact, from the first visit to the website to the uniform on the first day of class. Leadership has a shared playbook, teachers have a brand they can use without second-guessing, and families see a school ready to raise kids who think beyond borders.
 

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