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The Capital

Conference identity for CoinMarketCap's first flagship blockchain event.

Client

The Capital

Place

Singapore, Singapore

Scope

Strategy + Branding

YEAR

2024

The brief

Give a first-ever conference the presence of an industry institution.

In 2019, CoinMarketCap launched The Capital, its first conference brand. Mauro was brought in to develop the identity, based on his earlier work with ConsenSys. The CFO and leadership team wanted a brand that reflected the depth of the blockchain industry and the diversity of the people building it.

The Capital conference registration desk

Attendees in front of The Capital conference backdrop

The Capital registration signage at the venue

The outcome

From strategy to the stage.

We took The Capital from first principles to the event floor: the brand strategy that aligned leadership, the identity that gave the conference its voice, and the environmental design that carried it through the venue. Stage, signage and wayfinding all spoke the same language, so attendees experienced one brand, not a collection of event graphics.

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STUDIO

Mexico
New York

PHONE

(MX) +52 646 440 0024

(US) +1 646 975 0201

SOCIAL

@studiokultmx