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Formosa Group

Brand strategy, identity, websites, signage, photography and film for one of Hollywood's leading post-production sound companies, since 2012.

Client

Formosa Group

Place

Los Angeles, California

Scope

Strategy, Branding, Photography, Webdesign

YEAR

Since 2012

The brief

A Hollywood sound company that had outgrown its look.

Formosa Group is a post-production sound company in Los Angeles, trusted by studios, independent filmmakers, broadcasters and game developers for sound design, editorial, ADR and mixing. When we started working together in 2012, the brand was a nostalgic neon sign and a vintage billboard. It had charm, but it couldn't keep up with a company growing into multiple locations and divisions. Formosa needed a strong, unified identity that could position it as a leader in the industry without losing the Hollywood heritage it was built on.

The Challenge

One brand for five divisions, many locations and a hundred different stages

Formosa isn't one company, it's a family: Features, Broadcast, Music, Interactive and Villa, each with its own clients, talent and personality, spread across multiple facilities. The identity had to simplify the original design so it could work anywhere, from a favicon to a building facade, while still feeling unmistakably Formosa. Every division needed its own voice inside one system.

The process

Strategy

We started by defining who Formosa is: a culture that is creative, supportive and transparent, and a voice that is personable, relaxed and inclusive. The goal was for every client to leave feeling confident, recharged and worry-free. That became the filter for every design decision that followed.

Branding

We distilled the original neon sign into a clean art deco tower: the Formosa name stacked vertically, anchored by "Group." The mark keeps the Hollywood heritage but works at any size. From it, we built a full family of logos for every division and location, plus a flowing soundwave graphic, a bold color palette and a typographic system.

Websites

We designed and built websites for the group and each division and location. Each one is tailored to its own audience, from film studios to game developers, and all of them share one design language.

Signage & Environments

We carried the brand into physical space with exterior signage, building identity, lobby graphics and wayfinding, so clients feel Formosa from the moment they walk in.

Photography & Film

We photographed Formosa's mix stages, studios and talent, and produced video that shows the craft behind the sound. That gave the brand a library of images as polished as the work it delivers.

The outcome

A brand that sounds like Hollywood, and scales like a company.

Over more than a decade, Formosa Group has grown with one clear identity, from the facade of its Los Angeles facilities to the website of every division. The brand kept the heritage that made it special and gained the clarity to compete at the top of the industry. It's a partnership, not a project, and it's still going.

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STUDIO

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New York

PHONE

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(US) +1 646 975 0201

SOCIAL

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