A brand and the place it lives, designed by the same hands.

K'ult is a studio of two: a creative director and an architect-interior designer. From Mexico we join the intangible side of a brand — strategy, identity, story — with the tangible: the space where people actually live it.

Intangible

Strategy, Identity, story.

What the brand says, how it sounds, and why anyone should choose it. The part you can't touch but that orders everything else.

Tangible

Space, material, light.

Plan, furniture, finishes and signage. The place where strategy becomes something you can walk through.

360

One team, start to finish.

No translation between agencies. What's decided in strategy arrives intact at the bar, the menu and the façade.

Mauro Medina Susarrey

Strategist · Creative director · Brand design

Always guided by curiosity and a willingness to explore the unknown.

He co-founded his first studio working with clients in entertainment, tech, sports, consumer goods and non-profits, while doing production design for music videos and commercials — including projects for The Format and Pontiac. Since then his path has spanned photography, film, motion graphics, sound, web development and brand strategy: a wide-angle view of how brands come to life across every medium.

He's collaborated with global names like ConsenSys, CoinMarketCap, Formosa Group and Facebook, and shaped identities for startups, cultural projects and festivals from New York to London to Singapore. For Mauro, design isn't just visuals — it's building stories and spaces that connect with people and stay with them.

Ana Valeria Araujo Rodriguez

Architect · Interior designer · Designer

Her love of design has taken her to Canva and Freepik, and to interior projects from Los Angeles to Los Cabos.

An architect, interior designer and multidisciplinary designer, she has worked on interior projects in Los Angeles, Seattle, Tijuana, San Diego and Los Cabos. Experience across many areas of design has given her an integrated view for creating spaces and brands with purpose, beauty and function.

Today she shares her knowledge on digital platforms and works alongside her husband creating memorable brands and environments that connect emotion and experience.

A brand isn't what you say. It's what people remember.

Collaborations

Facebook

Consensys

CoinMarketCap

Formosa Group

Canva

Nestle

AKQA

Freepik

Worked in

Ensenada

New York

London

Singapore

Los Angeles

Seattle

South Africa

Los Cabos

Kenya

Chicago

Work with us

Tell us about your next project.

hello@kult.mx →

STUDIO

Mexico
New York

PHONE

(MX) +52 646 440 0024

(US) +1 646 975 0201

SOCIAL

@studiokultmx